Cheesecake Factory's Bad Press Hasn't Cooled Its Stock

Cheesecake Factory has recently been the subject of unflattering headlines. Still, a new market piece argues that the restaurant chain's stock is one of the hottest names around, a view that runs against the assumption that negative coverage automatically weighs on shares.

The source item does not include revenue, earnings, or share price figures, so it is impossible to say how strong the move has been or whether it will last. Investors who want to test the claim should look at current quotes and the company's latest quarterly results, which will show whether the enthusiasm is backed by the business itself.

The chain also surfaced in an unexpected place. Over the weekend, former President Barack Obama compared President Donald Trump's changes to the White House to "Saddam Hussein opening up a Cheesecake Factory." The remark was political, not a comment on the company's finances, but it put the restaurant's name in front of a much wider audience than its earnings reports usually reach.